Ambivalence Will Get You Everywhere

Customer: “I see your blog posts on Facebook all the time.”

Me: “Oh, you do?”

Customer: “Yeah. I don’t read them, though.”

Alrighty, so he’s not a superfan. But he is at least aware of my blog, and from a marketing standpoint, an apathetic, lackadaisical audience is still an audience.

Ergo, I win.

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